The Integrated Communication team works with the university’s faculties, schools, and departments to promote Queen’s strategy, enhance the university’s brand, and to share stories of our community making an impact on the world through the delivery of our academic mission.
The department is led by Associate Vice-Principal Brenda Paul and provides strategic communications through communications, media relations, issues management and crisis communication, thought leadership and research promotion, and brand communications and insight.
The communications team develops and implements strategic communications planning and works closely with a range of campus partners on strategic initiatives. We also create and share digital content to reach internal and external audiences on the university’s homesite, Queen’s Gazette, and top social media channels.
For the latest university news, visit the Queen’s Gazette and follow our central social media channels:
Media Relations and Issues Management
The Media Relations and Issues Management team works closely with campus partners to help navigate the many issues and concerns that affect the university’s reputation while proactively promoting the insight and knowledge our faculty and staff experts can share in the national, international, and local media communities.
In support of these objectives, the team provides media training, strategic communications counsel along with issues and crisis management.
Thought Leadership and Strategic Initiatives
Through content development, profile-building events, media support, and rankings, the Thought Leadership and Strategic Initiatives team works with partners across campus to advance Queen’s reputation as a globally ranked, research-intensive institution.
The team supports development of research content featured in the Gazette, social media channels, and for The Conversation Canada. We also lead the university’s submission to the Times Higher Education Impact Rankings and affiliated websites and print collateral highlighting social impact.
Brand Communications and Insights
Brand Communications and Insights collaborates with campus partners to support and build the University’s global profile and reputation.
Our team of strategists, designers, thinkers, and listeners, is responsible for managing the Queen’s University brand and developing high-level marketing and communication strategies grounded in audience research and insights.
We offer strategic marketing, creative asset development and review, brand resources, guidelines, tools, paid media and marketing insights, and training.
Visit Brand Central, to access the Queen’s University Visual Identity Guide and brand resources.