Main Queen's website launches with new user-friendly design

Main Queen's website launches with new user-friendly design

Improved functionality, visual presence, and user journeys align with updated visual identity guidelines.

By Dave Rideout

February 28, 2023


Image of the new website displayed on a laptop screen and a smartphone screen

Queen's has launched its new central website, aimed at improving user experience, aligning with the university’s refreshed visual identity guidelines introduced in 2022, and focused on supporting the Queen’s Strategy. With a contemporary design and updated brand elements, the site's user journeys support the university’s strategic priorities of global impact, research intensity, transformative education programming, while fostering a diverse and inclusive campus community.

“At Queen’s, we have a community of faculty, students, and staff committed to tackling society’s greatest challenges,” says Michael Fraser, Vice-Principal (University Relations). “Our updated website showcases these efforts and accomplishments with the wider world and to our key audiences, positioning our university as one committed to leading positive change.”

The new design brings research and international engagement to the fore, while facilitating improved user journeys that allow online audiences—both internal and external—to find the information they seek quickly and easily.

The site also features a newly designed program and department finder for prospective students, best-practice accessibility standards, improved search engine optimization, and a responsive design that allows for better mobile browsing. There is also a new ‘For You’ menu to help direct users to important content by audience type, and a ‘sign-in’ dropdown granting quick access to internal platforms and faculty websites used daily by employees and students.

The site’s launch follows months of consultation and collaboration with key campus partners and faculty units. Work to refine the site will continue post-launch, with University Relations monitoring usage analytics and user feedback to further adjust and streamline its design and functionality.

Visual identity and Brand Central

The look and feel of the refreshed website align Queen’s primary web property with its newly updated visual identity and brand standards, which aim to help campus community members present a unified and consistent Queen’s brand presence across all outreach and communications.

So far, University Relations has developed over 8,500 customized brand assets for faculties, schools, departments, and units, published six sets of brand and style guidelines, and created nearly 300 digital and social media templates.

Updated assets and standards are accessible to the Queen’s community via the recently launched Brand Central website. Refreshed logos, lockups, fonts, and colour palettes, as well as guidance on trademarks, licensing, merchandising, and brand voice, are only some of the many tools and resources it makes available.

Visit the new Queen’s University website at

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