Academic Calendar 2022-2023

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COMM 302 Launching New Ventures

COMM 302  Launching New Ventures  Units: 3.00  

This course will focus on the specific commercial activities required to launch new ventures into industrial markets. Students will gain an understanding of how to size-up industrial markets, apply lean principles to the new customer development process, align early-stage demand generation activities with industrial buyer
behavior, and implement best practices to acquire, retain and grow their first industrial customers. This course will make extensive use of cases both historical and ideally from the Living Case Initiative. This course will complement COMM 405.

Requirements: This course is restricted to students enrolled in the 3rd or 4th year of their program. PREREQUISITES: COMM 201 or COMM 305  
Offering Faculty: School of Business  

Academic Programs

...and Innovation ) 9.0 units from: CHEE 302 ; COMM 201 ; GLPH 271 ( GLPH 471 (Global...