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Advertising & Consumer Culture

FILM 340/3.0

Course reviews print, online, and television advertising strategies to understand the construction of consumer culture and citizenship. Critically examines the historical evolution of integrated marketing and communications and public relations in North America.

Description

This course examines the role played by advertising in consumer culture from the mid- 20th century to the present. While advertising is often seen as pervasive and homogenizing, our understanding of the relationship between this mode of communication and our experience of our world, and other parts of the world, is often superficial. To redress this elision, this course examines the way in which advertising functions as a dominant trope of our culture, mediating the ways in which we understand not only ‘goods’ and ‘products’ as commodities, but also politics, sexuality, identity and globalization. Drawing on writings from communications, sociology, media studies, cultural studies, global studies, and political science, the courses traces the many tentacles of advertising and the way in which they pervade our everyday life.

It is often easy to “see through” advertisements of other eras and marvel at the simplicity of their message. In order to better understand the role played by advertising in contemporary culture, we will begin by examining what kinds of consumption are important to us, how are own views of the world (what we watch, what we buy, what we eat, how we look, how we vote) are shaped by advertisements, and consider the ways in which we define our own selves through consumption.

Terms

Fall 2017
Course Dates: 
Sept 11 - Dec 1, 2017
Exam Dates: 
N/A

Evaluation

Assessment

Weight

5 of 6 Quizzes

15%

Site Analysis

25%

Response Questions and Peer Critique

20%

Research Essay and Proposal

40%

**Evaluation Subject to change.**

Instructor

Professor Ian Robinson (ir18@queensu.ca)

Time Commitment

Students can expect to spend approximately 9 hours a week (108 hours per term) in study/practice and online activity for FILM 340.

Course Resources

About SOLUS

SOLUS is Queen’s Student On-Line University System. You’ll have access to a SOLUS account once you become a Queen’s student. You’ll use SOLUS to register for courses, add and drop courses, update your contact information, view financial and academic information, and pay your tuition.

About OnQ

onQ is Queen's online learning platform. You'll log into onQ to access your course. All materials related to your course—notes, readings, videos, recordings, discussion forums, assignments, quizzes, groupwork, tutorials, and help—will be on the onQ site.

About Credit Units

Queen’s courses are weighted in credit units. A typical one-term course is worth 3.0 units, and a typical two-term course is worth 6.0 units. You combine these units to create your degree. A general (three-year) BA or BSc requires a total of 90 credit units.

Computer Requirements

To take an online course, you’ll need a high speed internet connection as well as a microphone and speakers to be able to watch videos, hear sounds, and participate in interactive online activities. A webcam is recommended but not necessary.

System Requirements:

  • Laptop or Desktop computer purchased within the last 5 years. (mobile devices are not supported)
  • Windows Vista SP2/Mac OSX 10.9 or higher
  • Up to date versions of Firefox, Internet Explorer or Safari. Please note that Google Chrome is not recommended for use in our courses.
  • Most recent version of Adobe Reader and Adobe Flash

 See also Getting Started.

Dates/Deadlines

The deadlines for new applications to Queen’s Arts and Science Online courses are in our Upcoming Application Dates section.

Grading Scheme

The information below is intended for undergraduate students in the Faculty of Arts and Science. Academic Regulations in other Faculties may differ.

Letter Grade Grade Point
A+4.30
A4.00
A-3.70
B+3.30
B3.00
B-2.70
C+2.30
C2.00
C-1.70
D+1.30
D1.00
D-0.70
F0.00

GPA Calculators
Have your SOLUS grade report handy and then follow the link to the Arts and Science GPA calculators.

How does this affect my academics?
See the GPA and Academic Standing page.

Follow the link above for an explanation of how the GPA system affects such things as the Dean’s Honour List, requirements to graduate, and academic progression.

Frequently Asked Questions on the Grading Scheme
Please follow this link to the FAQ's

Tuition Fees

Tuition fees vary depending when you start, your year, faculty, and program. Fees for Summer Term 2017, Fall Term 2017 and Winter Term 2018 first-year Distance Career Arts & Science Domestic students are as follows: for a 3.0-unit course, $666.91; for a 6.0-unit course, $1333.82. See also Tuition and Fees.

Campus Bookstore

All textbooks can be purchased at Queen’s Campus Bookstore.

Non-Queen’s Students

All Queen’s Arts and Science Online courses are open to students at other universities. Before applying as a visiting student, request a Letter of Permission from your home university that states that you have permission to take the course and apply it to your degree. See also Apply.

Academic Integrity

Please see Queen’s policy statement on academic integrity for information on how to complete an online course honestly.