Media and Popular Culture

FILM 240/3.0

This course surveys a variety of popular media forms and genres (film, TV, radio, music, novels, magazines, advertising, news, Internet). Introduces contemporary cultural studies analysis concerning the impact of everyday media use on the formation of identities, perceptions, lifestyles and communities.

Watch the FILM 240 course trailer:

Learning Outcomes

Topics covered in this course include:

  • Advertising and Public Relations
  • Books and Magazines
  • Popular Music and Music Video
  • Digital Culture and Gaming
  • Television and Hollywood Movies


FILM 240 surveys mass communications and digital media trends across a variety of popular cultural productions and cultural industries. We'll study the impact of digitization on the production, distribution, and consumption of Hollywood movies and popular music, news and television, gaming and social networking, book and magazine publishing, ad campaigns and promotional initiatives.


Fall 2015
Course Dates: 
Sept 14 - Dec 4, 2015
Exam Dates: 
Dec 9-23, 2015


Creative work40%
Online Participation20%
Online Exams40%

**Evaluation Subject to Change**

Final Examination

Students must write their exam on the day and time scheduled by the University.  The start time may vary slightly depending on the off-campus exam centre.  Do not schedule vacations, appointments, etc., during the exam period.


Sidneyeve Matrix (

Instructor message

Sidneyeve Matrix is Assistant Professor and Queen’s National Scholar of Media and Film. For more information, please visit Sidneyeve's personal website:

Time Commitment

Students can expect to spend approximately 108 hours per term in study/practice and online activity for FILM 240.

Course Resources


SOLUS is Queen’s Student On-Line University System. You’ll have access to a SOLUS account once you become a Queen’s student. You’ll use SOLUS to register for courses, add and drop courses, update your contact information, view financial and academic information, and pay your tuition.


Moodle is Queen's online learning platform. You'll log into Moodle to access your course. All materials related to your course—notes, readings, videos, recordings, discussion forums, assignments, quizzes, groupwork, tutorials, and help—will be on the Moodle site.

About Credit Units

Queen’s courses are weighted in credit units. A typical one-term course is worth 3.0 units, and a typical two-term course is worth 6.0 units. You combine these units to create your degree. A general (three-year) BA requires a total of 90 credit units.

Computer Requirements

To take an online course, you’ll need a good-quality computer (Windows Vista/7/8, Intel Core 2 Duo, or Mac OS X 10.8 or higher, Intel i5 processor, 2 GB RAM) with a high-speed internet connection, soundcard, speakers, microphone (or preferably a headset), webcam and up-to-date versions of free software (Firefox/Internet Explorer/Safari, Java, Flash, Adobe Reader). See also Preparing For Your Course.


The deadlines for new applications to Queen’s Arts and Science Online courses are in our Dates and Deadlines section.

Tuition Fees

Tuition fees vary depending when you start, your year, faculty, and program. Fees for 2014-15 first-year Distance Career Arts & Science Canadian students are as follows: for a 3.0-unit course, $605.31; for a 6.0-unit course, $1210.62. See also Tuition and Payment.

Grading Scheme

The information below is intended for undergraduate students in the Faculty of Arts and Science. Academic Regulations in other Faculties may differ.

Letter Grade Grade Point

GPA Calculators
Have your SOLUS grade report handy and then follow the link to the Arts and Science GPA calculators.

How does this affect my academics?
See the GPA and Academic Standing page.

Follow the link above for an explanation of how the GPA system affects such things as the Dean’s Honour List, requirements to graduate, and academic progression.

Frequently Asked Questions on the Grading Scheme
Please follow this link to the FAQ's

Campus Bookstore

All textbooks can be purchased at Queen’s Campus Bookstore.

Non-Queen’s Students

All Queen’s Arts and Science Online courses are open to students at other universities. Before applying as a visiting student, request a Letter of Permission from your home university that states that you have permission to take the course and apply it to your degree. See also Apply.

Academic Integrity

Please see Queen’s policy statement on academic integrity for information on how to complete an online course honestly.