Office of Advancement’s five-year strategic plan for 2021-2025, "Forward, Together," provides direction for moving Queen’s Advancement forward in a manner that advances the university’s strategic priorities. The plan includes six strategic directions:
Shape the Future of the University
Alumni, donors and staff want a compelling path to greater success for the University that is mission-driven to broadly benefit society and not just the needs of the institution.
Develop a High-Performing Advancement Culture
The Advancement unit is a vital link between the world of academia and the alumni constituency. The people in Advancement need both an internal (academic community) and external (alumni diaspora) perspective as well as a commitment to the highest standards of professionalism and client (alumni and donors) experience.
Grow Key Programs: Alumni Programming and Annual Giving
Alumni are key assets and differentiators for the University: the alumni community helps define Queen’s in many ways and is a competitive advantage relative to other institutions.
Grow Key Programs: Major, Principal, and Planned Gift Fundraising
Philanthropy fuels the advancement of Queen’s as well as our capacities to respond to changing challenges. Queen’s must build fundraising muscle to achieve our goals whether we are in or out of campaign.
Grow Key Programs: Communications
The Queen’s Advancement communications program should be anchored in the idea that the Queen’s community – especially our alumni – is an essential partner in purpose and mission and shares mutual interests and obligations.
Develop Leadership Capacities for Advancement
Queen’s enjoys traditional support from willing alumni and institutional leaders who leverage advancement activities, and for major campaigns. Current and future leaders on campus and in our community need to be developed and supported.