With Voice of Customer (VoC) solutions, we can capture what our users think about Queen's University's digital platforms and services. We gather quantitative and qualitative feedback about individual user experiences and expectations. VoC can complement web, social, email and campaign analytics.
Typically, users encounter VoC in pop-ups, live chats and satisfaction surveys. We can also learn how customers feel via reviews, monitoring of social mentions and feedback emails.
If you want to learn more about Voice of Customer solutions, please book a session with the Digital Strategy Team at University Relations.