Advocacy 101: Raising Your Voice to Empower Your Business


Thursday November 9, 2023
10:00 am - 11:00 am


Event Category

Join the WE-CAN community to learn more about the critical skill of government advocacy as you launch, grow or scale your business.

Kingston is projected to be one of the fastest growing innovation hubs in all of Canada. As this growth accelerates, the ability to tell your story effectively to government stakeholders will be a critical skill for any entrepreneur to have as they attempt to expand and scale their business.

In this session, which will be co-hosted by the WE-CAN Project and Kingston Economic Development and presented by Counsel Public Affairs, we will explore:

  • The various levels of government and the importance of each for your business
  • What effective government advocacy is and how it works
  • Why government advocacy essential for growing businesses
  • How to use government advocacy to best position your business and build meaningful partnerships with government
  • The Dos and Don’ts of government engagement, and best practices for success

A Q&A session will also be included as a part of this presentation.

NOTE: Should you require other accessibility supports, please email as soon as possible since advance notice is necessary to arrange for some accessibility services

Registered attendees will be emailed a Zoom link to the online session by separate email prior to the event.


Counsel is one of Canada’s leading public affairs agencies, specializing in government relations, Indigenous facilitation, strategic communications, and integrated campaigns. Established in 2004 in Ontario, today Counsel is a national, multi-partisan firm, with offices in Toronto, Ottawa, Winnipeg, Calgary, Edmonton, Vancouver, and Victoria.



The WE-CAN Project is led by Queen’s University with a mission to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.


Please note: Queen's University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.