WE-CAN: The Power of Email Marketing: Small Business Strategies for Success


Thursday March 25, 2021
6:00 am - 7:30 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.

About this Event

Does your business have an eNewsletter? In the past year, small businesses have been required to shift their focus to developing ecommerce-first strategies. As a result, entrepreneurs are recognizing the need to develop and maintain an updated contact list of clients and customers for use in email marketing.

In this 90-minute workshop, digital media specialist Jennifer Baker of Jennifer Baker Consulting will share the benefits of integrating email marketing, specifically MailChimp, into your online marketing strategy. She will also discuss how to focus more clearly on your audience, how to maintain a contact list, develop an email campaign, retarget key customers and understand email analytics.

By the end of this virtual session, you will be able to:

  1. Describe the benefits of developing an effective email marketing strategy
  2. Recognize the importance of maintaining an organized contact list
  3. Implement tactics to develop an effective email marketing campaign
  4. Identify key reporting analytics

This session will include time for a Q&A with Jennifer.

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please contact Kerry Ramsay at kerry.ramsay@queensu.ca if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Jennifer Baker provides quality training on social media to businesses of all sizes. Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business. Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.