Teams across the campus use analytics to monitor web traffic and user behaviour.
Analytics helps to make informed decisions about website structure, content, design and digital marketing. It also plays an integral role in developing digital strategies.
We highly recommend adding an analytics tracking code to your websites – even if you don't have the resources to look at the data currently. If you start collecting data now, your team will be happy to have historical data in the future. Historical data helps to understand seasonal trends, and enables you to compare changes to user behaviour year over year.
Most of Queen's websites use Google Analytics on their websites. It is free and offers many valuable insights.
The WebPublish support team IT Services adds the Google Analytics tracker via Google Tag Manager.
Google Tag Manager allows teams at Queen's to easily add more tracking codes, such as tracking codes for advertising.
In addition to Google Analytics, IT Services and University Relations offer more tracking and analyzing web traffic methods.
The University Relations team collaborates with teams across the Queen's campus on data collection, measurement, interpretation and reporting, and can offer educational material and direct you to training resources.
For more information, email: firstname.lastname@example.org
See LinkedIn Learning (log in with your Queen's Net ID) for courses on analytics, such as:
Resource – Learn about Google Analytics on Google's Analytics Academy website.