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Creative Entrepreneurship

ENIN 301/3.0

This course offers a primer on personal and organizational creativity, and is designed to support students to develop entrepreneurial mindsets. We will study emerging theories and methods for driving innovation within the creative industries. Students will then practice devising strategies for developing, growing, and promoting creative ideas, projects, services, people, and artistic enterprises. The course will be of interest to budding and established entrepreneurs, and to intrapreneurs engaged in corporate innovations.

Note: When you search on SOLUS for this course, please use "Entrepreneur & Innov - Ugrad" for the Subject.

Learning Outcomes

On completing this course students will have a broad understanding of the methods and skills needed for creative innovation. And they will have practiced designing and delivering pitches and pilots for new products, processes, services, and ventures across a range of creative sector businesses and organizations. Over the six weeks of this course students will be engaged in activities including for example:

  • Practicing a disciplined approach to brainstorming that leads to actionable ideas and insights and improves problem-solving skills 
  • Market and user experience research to discover innovation opportunities
  • Developing the intellectual flexibility and empathy to examine problems from the point of view of the user, audience, or client 
  • Reflecting on the value and impact of entrepreneurial thinking to the production and promotion of creative products, processes, business models, and services 
  • Framing innovative ideas and initiatives using digital and visual multimedia content and storytelling techniques


Course Design and Delivery

ENIN 301 "Creative Entrepreneurship" is paperless - all readings are digital, all assignments are submitted and assessed online, all lectures are in podcast or video format. 

In terms of scheduling, attendance at the periodic live webinars is optional, as all meetings are recorded for on-demand viewing later. Likewise, there are no group work activities or required synchronous sessions in this course, with the exception of two short timed quizzes, which each take place on OnQ and are open for 12 hours (to suit students in different time zones). This course does not involve any face-to-face, on-campus exams.

Creative research assignments in this course will result in digital deliverables such as pitch decks and flipbooks, storyboards, business model canvases, personas, empathy and journey maps, interactive prototypes, mockups, infographics, moodboards, brand boards, landing pages, and the like. There is no special software required to purchase. Instead we will be relying on free, cloud-based apps in this course, so they will work equally well on Mac/PC and should be accessible on your mobile devices.

Please note: There is absolutely no previous experience with graphic design required to do well in this course. If you want to improve your creative thinking skills, hone your visual information design competencies, and grow your entrepreneurial mindset this summer, this is the course for you.


Fall 2018
Course Dates: 
Sept 6 - Nov 30, 2018
Exam Dates: 


75% creative research assignments (3 @ 25% each)
25% online quizzes (2 @ 12.5% each)


Professor Sidneyeve Matrix (matrixs@queensu.ca)

Instructor message

Questions about this course? Please get in touch.

Time Commitment

Students can expect to spend approximately 10 hours a week (120 hours per term) in study / practice and online activity for this course.

Course Resources


SOLUS is Queen’s Student On-Line University System. You’ll have access to a SOLUS account once you become a Queen’s student. You’ll use SOLUS to register for courses, add and drop courses, update your contact information, view financial and academic information, and pay your tuition.

About OnQ

onQ is Queen's online learning platform. You'll log into onQ to access your course. All materials related to your course—notes, readings, videos, recordings, discussion forums, assignments, quizzes, groupwork, tutorials, and help—will be on the onQ site.

About Credit Units

Queen’s courses are weighted in credit units. A typical one-term course is worth 3.0 units, and a typical two-term course is worth 6.0 units. You combine these units to create your degree. A general (three-year) BA or BSc requires a total of 90 credit units.

Computer Requirements

To take an online course, you’ll need a high speed internet connection as well as a microphone and speakers to be able to watch videos, hear sounds, and participate in interactive online activities. A webcam is recommended but not necessary.

System Requirements:

  • Laptop or Desktop computer purchased within the last 5 years. (mobile devices are not supported)
  • Windows Vista SP2/Mac OSX 10.9 or higher
  • Up to date versions of Firefox, Internet Explorer or Safari. Please note that Google Chrome is not recommended for use in our courses.
  • Most recent version of Adobe Reader and Adobe Flash

 See also Getting Started.


The deadlines for new applications to Queen’s Arts and Science Online courses are in our Upcoming Application Dates section.

Tuition Fees

Tuition fees vary depending when you start, your year, faculty, and program. Fees for Summer Term 2018 first-year Distance Career Arts & Science Domestic students are as follows: for a 3.0-unit course, $685.90; for a 6.0-unit course, $1371.80 See also Tuition and Fees.

Grading Scheme

The information below is intended for undergraduate students in the Faculty of Arts and Science. Academic Regulations in other Faculties may differ.

Letter Grade Grade Point

GPA Calculators
Have your SOLUS grade report handy and then follow the link to the Arts and Science GPA calculators.

How does this affect my academics?
See the GPA and Academic Standing page.

Follow the link above for an explanation of how the GPA system affects such things as the Dean’s Honour List, requirements to graduate, and academic progression.

Frequently Asked Questions on the Grading Scheme
Please follow this link to the FAQ's

Campus Bookstore

All textbooks can be purchased at Queen’s Campus Bookstore.

Non-Queen’s Students

All Queen’s Arts and Science Online courses are open to students at other universities. Before applying as a visiting student, request a Letter of Permission from your home university that states that you have permission to take the course and apply it to your degree. See also Apply.

Academic Integrity

Please see Queen’s policy statement on academic integrity for information on how to complete an online course honestly.