Creative Entrepreneurship

ENIN 301/3.0


This course offers a primer on personal and organizational creativity, and is designed to support learners to develop entrepreneurial mindsets. Learners will study emerging theories of creative thinking, and develop a deep understanding of, and engagement with, discourses and methods of innovation in the creative industries.

Note: When you search on SOLUS for this course, please use "Entrepreneur & Innov - Ugrad" for the Subject.

Please note: This course is typically offered in the fall term

Course Design and Delivery

ENIN 301 "Creative Entrepreneurship" is paperless - all readings are digital, all assignments are submitted and assessed online, all lectures are in podcast or video format. 

In terms of scheduling, attendance at the periodic live webinars is optional, as all meetings are recorded for on-demand viewing later. Likewise, there are no group work activities or required synchronous sessions in this course, with the exception of two short timed quizzes, which each take place on OnQ and are open for 12 hours (to suit students in different time zones). This course does not involve any face-to-face, on-campus exams.

Creative research assignments in this course will result in digital deliverables such as pitch decks and flipbooks, storyboards, business model canvases, personas, empathy and journey maps, interactive prototypes, mockups, infographics, moodboards, brand boards, landing pages, and the like. There is no special software required to purchase. Instead we will be relying on free, cloud-based apps in this course, so they will work equally well on Mac/PC and should be accessible on your mobile devices.

Please note: There is absolutely no previous experience with graphic design required to do well in this course. If you want to improve your creative thinking skills, hone your visual information design competencies, and grow your entrepreneurial mindset this summer, this is the course for you.

Learning Outcomes

On completing this course students will have a broad understanding of the methods and skills needed for creative innovation. And they will have practiced designing and delivering pitches and pilots for new products, processes, services, and ventures across a range of creative sector businesses and organizations. Over the six weeks of this course students will be engaged in activities including for example:

  • Practicing a disciplined approach to brainstorming that leads to actionable ideas and insights and improves problem-solving skills 
  • Market and user experience research to discover innovation opportunities
  • Developing the intellectual flexibility and empathy to examine problems from the point of view of the user, audience, or client 
  • Reflecting on the value and impact of entrepreneurial thinking to the production and promotion of creative products, processes, business models, and services 
  • Framing innovative ideas and initiatives using digital and visual multimedia content and storytelling techniques


Fall 2024
Course Dates
Delivery Mode



**Evaluation is subject to change**

Textbook and Materials

ASO reserves the right to make changes to the required material list as received by the instructor before the course starts. Please refer to the Campus Bookstore website at to obtain the most up-to-date list of required materials for this course before purchasing them.

There is no required textbook for this course. All articles are online and linked in onQ via Queen’s University Library. The required reading for this course includes popular news articles, excerpts from business trade titles, case studies, and short academic research articles about cre

Time Commitment

Students can expect to spend approximately 10 hours a week (120 hours per term) in study / practice and online activity for this course.