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Foundations of Entrepreneurship

ENIN 200/3.0

Foundations of Entrepreneurship delivers an introduction to the economic and organizational dimensions of innovation and entrepreneurship. Using case studies of real companies and initiatives, we’ll evaluate how disruptive and incremental innovations bring about changes in the market by prompting new products and services, business models, technologies, and paradigms.

Note: When you search on SOLUS for this course, please use "Entrepreneur & Innov - Ugrad" for the Subject.

Learning Outcomes

Learning Outcomes

  1. Why entrepreneurship? (economic and personal factors in choosing and entrepreneurial career path)
  2. The Entrepreneurial mindset (diversity, HBDIs, risky vs. reckless, uncertainly and ambiguity, skill vs. attitude)
  3. The Design Thinking and Systems Thinking approach (personas, journeys, market segmentation)
  4. Lean Start-ups (The Business Model Canvas)
  5. Value Propositions and the Price-Value-Cost Ladder
  6. Human Centred Design (MVP vs. Prototype, Problem-solution fit, product-market fit)
  7. Social innovation, social enterprise, intrapreneurship/entrepreneurship (important commonalities, important differences)
  8. Intellectual property management and protection
  9. Capitalizing the Venture (the Equity Waterfall, considerations and implications of various sources of venture financing)
  10. Staffing the Venture, Who’s Who in the Zoo – (corporate Rights, Roles and Responsibilities; Ethics and Deportment)


The aim of this course is to provide students with theoretical and applied knowledge on the economics and organizational dimensions of innovation and entrepreneurship. It mixes theory with practice, and students will be challenged to apply principles, concepts and frameworks to real world situations. It will address the types of market research that can be used for different types of innovations.


Fall 2018
Course Dates: 
Sept 6 - Nov 30, 2018
Exam Dates: 


Discussion Activity (5%)

Using the concepts of the HBDI model, students will explore the different ‘thinking’ types and how they relate to team-building and team interaction in an entrepreneurial context. The activity will conclude with a group discussion about the choices, potential implications, observations, comments etc.  

Individual Pitch 1 (15%)

In this assessment, students will be required to “pitch” an idea and convince their peers of the lucrative nature of an ‘innovation’ idea.  There will be two stages to this assessment.  As an entrepreneur, students will identify an industry/company problem and create an ‘elevator’ pitch – between 30 and 60 seconds long - that will convince a potential investor to invest money in their idea.  Then, as the potential investor, students will assess approximately 10 pitches.  Throughout the assessment period, students will participate in a discussion forum where they will be able to chat about their pitches, obtain advice and receive feedback from their peers. 

Individual Pitch 2 (40%)

This assessment builds on the skills, knowledge and application of ideas gained from the first Individual Pitch.  For Pitch 2 – Investor Pitch – students will again be required to “pitch” an idea between 4-5 minutes long, but this time they will need to convince their Instructor, and the rest of the teaching team, of the lucrative nature of their innovation.  

Midterm (40%) 

The midterm will be available for students to complete online over a 24 hour period in Week 9.  It will cover material up to and including Week 8.  Once students have started the exam, they will have one (1) to complete it.  Students will be advised about the format of the exam closer to the time of the exam.

Please note: the assessment structure is subject to change.


Professor Greg Bavington (bavingtg@queensu.ca)

Time Commitment

Students can expect to spend approximately 10 hours a week (120 hours per term) on this course.

Course Resources


SOLUS is Queen’s Student On-Line University System. You’ll have access to a SOLUS account once you become a Queen’s student. You’ll use SOLUS to register for courses, add and drop courses, update your contact information, view financial and academic information, and pay your tuition.

About OnQ

onQ is Queen's online learning platform. You'll log into onQ to access your course. All materials related to your course—notes, readings, videos, recordings, discussion forums, assignments, quizzes, groupwork, tutorials, and help—will be on the onQ site.

About Credit Units

Queen’s courses are weighted in credit units. A typical one-term course is worth 3.0 units, and a typical two-term course is worth 6.0 units. You combine these units to create your degree. A general (three-year) BA or BSc requires a total of 90 credit units.

Computer Requirements

To take an online course, you’ll need a high speed internet connection as well as a microphone and speakers to be able to watch videos, hear sounds, and participate in interactive online activities. A webcam is recommended but not necessary.

System Requirements:

  • Laptop or Desktop computer purchased within the last 5 years. (mobile devices are not supported)
  • Windows Vista SP2/Mac OSX 10.9 or higher
  • Up to date versions of Firefox, Internet Explorer or Safari. Please note that Google Chrome is not recommended for use in our courses.
  • Most recent version of Adobe Reader and Adobe Flash

 See also Getting Started.


The deadlines for new applications to Queen’s Arts and Science Online courses are in our Upcoming Application Dates section.

Tuition Fees

Tuition fees vary depending when you start, your year, faculty, and program. Fees for Summer Term 2018 first-year Distance Career Arts & Science Domestic students are as follows: for a 3.0-unit course, $685.90; for a 6.0-unit course, $1371.80 See also Tuition and Fees.

Grading Scheme

The information below is intended for undergraduate students in the Faculty of Arts and Science. Academic Regulations in other Faculties may differ.

Letter Grade Grade Point

GPA Calculators
Have your SOLUS grade report handy and then follow the link to the Arts and Science GPA calculators.

How does this affect my academics?
See the GPA and Academic Standing page.

Follow the link above for an explanation of how the GPA system affects such things as the Dean’s Honour List, requirements to graduate, and academic progression.

Frequently Asked Questions on the Grading Scheme
Please follow this link to the FAQ's

Campus Bookstore

All textbooks can be purchased at Queen’s Campus Bookstore.

Non-Queen’s Students

All Queen’s Arts and Science Online courses are open to students at other universities. Before applying as a visiting student, request a Letter of Permission from your home university that states that you have permission to take the course and apply it to your degree. See also Apply.

Academic Integrity

Please see Queen’s policy statement on academic integrity for information on how to complete an online course honestly.