Data Visualization Guidelines

In a world shaped by complex information, clear and effective data visualization is essential. Whether sharing enrolment trends, research outcomes, operational metrics, or campaign metrics, the way we present data determines how effectively our insights are understood.

These data visualization guidelines will help Queen’s marketing and communications professionals to present data clearly, accessibly, and in accordance with the university’s Visual Identity Guidelines.

While these best practices and colour palettes may also be useful for researchers, data visualization in some disciplines is informed by specialized guidelines.

cover image for guidebook

Data Visualization Guidelines

Queen’s University's Data Visualization Guidelines outline standards and best practices for presenting data clearly, accurately, and consistently across charts, graphs, tables, and dashboards. They provide guidance on structure, formatting, colour use, and accessibility to support effective communication of information. It is recommended to view the online PDF to reference the most up-to-date version.

View the Data Visualization Guidelines (PDF 2.5 MB)