Queen’s University owns a number of identifying marks, the use of which is strictly controlled and protected under the Trademarks Act of Canada. Examples of these are the Queen's logo and the words Queen's, Queen's University, Tricolour, and Gaels. These words, as well as others, are marks of the university regardless of the particular style in which they are printed or used.
Only officially recognized departments, divisions, groups, and individuals of Queen's University are permitted to use Queen's University trademarks once approval has been received from University Relations by contacting the Brand, Trademarks and Licensing Office.
Queen’s identified and marked product must be obtained from a trademark licensee of the university. The licensee will follow the guidelines for use prescribed in the trademark licensing agreement and in the agreement's Code of Conduct to ensure that the Queen's name, trademarks, and images are used in good taste and are manufactured under humane and non-exploitative conditions.
Non‑exclusive licenses to manufacture and sell product bearing the Queen's marks are granted through University Relations.
As a matter of policy, all uses of Queen's trademarks on merchandise are subject to royalty fees unless a waiver of royalties has been issued from the Brand, Trademarks and Licensing Office. Waivers are issued on a per order basis. These royalties fall under the terms of the licensing agreement.
Royalties will be waived:
- on trademarked product that is retained by the university;
- on uniforms for university departments, programs, teams or officially recognized groups, even if retained by the individual;
- on promotional items which are paid for by the university department/program/team or group to promote themselves and are given to prospective users of services (e.g. mugs or pens)
For more information on the Queen's University Trademark Licensing Program please contact the Brand, Trademarks and Licensing Office.
Standards of Use
Queen's University's visual identity, name, trademarks and brand should be used in good taste and appear only on high quality approved products that are produced under legal and fair labour conditions. Please see the code of conduct (PDF 161 KB).
- Queen's is a member of the Workers' Rights Consortium (WRC).
- The university's name, trademarks, and brand should not be used in any way that will discriminate against any persons or groups based on age, ancestry, belief, colour, creed, disability, national origin, race, religion, sex, sexual orientation, or in any other way that would be a violation of the university's values.
- The university's name, trademarks, and brand should not be associated with any activity, product or image that detracts from or tarnishes the good name, image and reputation of Queen's University.
- Queen's marks are not to be used with the name of a business, logo, in advertising services or on a product in a way that could indicate or imply an endorsement.
- The university reserves the right to decline products or art designs not in keeping with the standards described above.
- If the university marks are used in conjunction with another entity's marks, approval must be granted from each entity.
To pursue licensing, obtain advice on trademark usage, or to order Queen's University marked products from licensees, contact the Brand, Trademarks and Licensing Office.