The university encourages Queen’s departments and faculties to use social media as a way to engage with the Queen’s community and beyond. The following are a few general guidelines to consider when using social media sites such as Twitter, Facebook, Instagram and LinkedIn:
- Remember to keep it short and sweet. You only have a few seconds to catch someone’s attention, and even less time to keep it.
- Look for ways to distil an idea down to a single statement or elevator pitch that clearly and quickly communicates subject matter, tone and target audience, and provides further points of reference should audiences wish to dive deeper into the topic.
- Speak to your target audience in a way that resonates with them and that is specific to the platform you are on.
- When representing Queen’s in social media, be cautious of tone. Remember you are speaking on behalf of the university. Try to avoid slang, and while humour is important, be careful about posting something that not everyone would find funny and some might even find offensive.
- Communications should be polite, professional and on-topic.