Social media is one of the primary touchpoints between the university, its community, and other audiences. It is imperative that all faculties, schools, and departments present a consistent profile for effective brand recognition. Review the social media guidelines and for additional recommendations on the creation of social media posts and stories, refer to the social media section of the Visual Identity Guide.
Profile Picture
For brand consistency and to support instant recognition across all social channels, profile pictures for all official university faculty, school, and department accounts must be the Queen’s shield on a white background.
Cover Photos
Cover photos should be a photograph showcasing the area of study or work. A unit’s building or a relevant detail shot can also be effective. Refer to the cover photo size and specification guidelines as they vary for different social platforms and can change over time.
Story Templates
Customizable social media story templates have been created using a free design program. When posting on social media, ensure variety in the colour and design of content. Consider including a high proportion of photographic posts.
Instagram Post Templates
Customizable Instagram post templates have been created using a free design program. When posting on social media, consider Instagram's grid and feed to ensure variety in the colour and design of the content. Consider including a high proportion of photographic posts.
Facebook Post Templates
Customizable Facebook post templates have been created using a free design program. When posting on social media, ensure variety in the colour and design of content. Consider including a high proportion of photographic posts.