ARTL 810 Arts Leadership Capstone Project
Students will gain practical experience, apply theoretical knowledge and interact with arts colleagues in a professional practicum placement leading to a research report that includes a strategic review and recommendations for the future success of the organization. The practicum / research report represents the culmination of the student's learning to apply and integrate knowledge from the program. This course is graded on a Pass/Fail basis. (6.0 credit units)
PREREQUISITES: ARTL 801, ARTL 802, ARTL 804, ARTL 808, MIR 875, ARTL 806, and one elective of either ARTL 814, ARTL 815, ARTL 820, or ARTL 890
Queen’s University Dan School of Drama and Music in partnership with the Isabel Bader Centre for the Performing Arts have developed the Arts Management Graduate Diploma and the Master of Arts in Arts Leadership for students and working professionals who have the passion and acumen for the arts and are seeking opportunities in arts management and leadership. The focus is on developing 21st century leadership and management capabilities.
ARTL 801 Arts Marketing Students will apply the principles of audience development, audience diversity, arts marketing and multiple income-generating streams; generate marketing plans; market research; implement all aspects of arts marketing handled in an arts marketing department. This course includes a capstone project which will be a group investigative field study of an arts organization and best arts marketing practices (national and international) that culminates in a final written and oral presentation which will include recommendations to the arts organization being examined. Students will apply the theories and principles of arts marketing and audience development; apply theories and best practices in arts marketing with product, communication, distribution channel and pricing strategies; understand the continuum of audience development and engagement; generate marketing budgets and forecasts using analytics and metrics; and create and implement a strategic marketing plan. Skills workshops on social and digital media, arts education and community engagement will be offered to compliment the course curriculum. (3.0 credit units)