Going green: Balancing profit, planet & people

Businesses are using purpose to create deeper connections with consumers, do more for the communities with which they work, and attract talent. Clients and consumers are also asking more of the companies they choose to interact with in going beyond the traditional bottom line. But are we currently doing enough? This panel will debate and discuss the current landscape of sustainability and share how organizations and individuals alike can help move the needle in achieving balance between profit, planet and people.
 
Join the Smith Alumni Toronto Chapter for a panel discussion moderated by Dr. Jacob Brower, Associate Professor and Distinguished Faculty Fellow of Marketing at Smith School of Business, to hear perspectives from Eric Beynon, Com’98, Founder, Sustainable Growth Co; Darren White, Senior Director, Business Strategy and Transformation, Coca-Cola Canada Bottling Ltd; and Kelly Thomson, Com’16, Co-Founder of QUIL as they discuss how companies are working towards this achievement, what we can do to improve and how to move the needle on sustainability.