Notable Starbucks marketing rockstar, coach and brand-builder Samantha Yarwood believes in marketing to create community, inspire through innovation and ultimately accelerate business.
Samantha has a breadth of international experience in the Americas, Europe, Middle East and Africa (EMEA). She recently returned back to Canada after a fun and successful few years as the Director of Marketing, EMEA region for Starbucks. During her time abroad, Samantha was responsible for developing the brand, and integrated marketing plans.
Join us as Samantha discusses what a world free of commercial messaging could look like and how it might push us to be better marketers by shifting from telling stories to creating experiences.
Date: Wednesday, February 1, 2017
Location: Hard Rock Cafe, 2nd floor - 279 Yonge St, Toronto, ON M5B 1N8
Time: 6:00 pm – 8:30 pm
Cost: Early Bird Pricing - $28. After January 8th - $35.
Includes hors d’oeuvres and a cash bar.
