Corporate Social Responsibility (CSR) 3.0 – the shift to corporate activism
Historically, corporations have avoided taking sides in politics and hot-button issues, but the public’s expectations are changing. They expect companies to take a stand, and for the brands they buy to reflect their own values – silence is viewed as complicity. Driven by recent social movements, CSR 3.0 isn’t just about cleaning up a company’s image, it’s about having an impact on socially relevant issues.
Join Dr. Jacob Brower as he looks at the evolution of corporate social responsibility, explores the implications of this emerging new phase of CSR, and discusses real-world examples making headlines today.
Meet the speakers
Dr. Jacob Brower's research interests include marketing strategy, corporate reputation and brand management, corporate social responsibility and sustainability, brand loyalty and loyalty programs, top management team dynamics, and innovation and design thinking.
His research has primarily examined:
- the factors that drive corporate social performance (CSP) by firms,
- whether or not firm CSP impacts firm performance,
- how organizations can stimulate pro-social behaviour and ethical consumption practices.
His work has been published in a number of leading international academic journals including the Journal of Management Studies, Journal of Business Ethics, Journal of Product Innovation Management, Journal of Business Research, Journal of Medical Internet Research and Marketing Letters, and has been presented at a number of national and international conferences.
Originally from the Syracuse, NY area, he completed his PhD at the University of Texas at Austin in 2011, and also holds an MS in Marketing from the University of Texas at Austin, an M.A. in Economics from Syracuse University, and a BA in Economics at the State University of New York College at Geneseo. Prior to earning his PhD, he worked for several years as a consultant and market research analyst specializing in brand management and tracking for several Fortune 500 clients including FedEx, AT&T and IBM.
This lecture was made possible by funding from Michael Kehoe, Com’78, and Lynne Kehoe to advance Thought Leadership in Social Impact.