Smith Business Club Toronto presents: Connecting Millennials in the New Mobile Era

Before the introduction of mobile devices, the keyboard was king. With Snapchat's launch in 2014, the focus moved to mobile allowing millennials to communicate faster & more expressively. By making the camera the primary means of communication, Snapchat has cultivated a community of over 166 million users who love to create and share content each day. 

Join fellow alumni, students and guests as Ashley Rutledge, Group Director of Snapchat Canada shares strong examples of Snapchat's use of continuous innovation. Learn also how companies, such as yours, are using Snapchat to increase brand awareness and engagement through the creation of innovative marketing campaigns.