(As approved by the Board of Trustees March 2013, amended May 2013, May 2014, and October 2017)
I. Purpose and Authority
The External Relations and Development Committee has the primary mandate of overseeing the development of policies, principles and strategic plans by the administration for the approval of the Board of Trustees that support and enhance the University’s brand, reputation and relationships with external constituencies and its goals for advancement, including donor relations.
The Committee, on behalf of the Board, shall monitor and report to the Board on the processes by which these policies, principles and strategic plans are developed and progress against the goals and objectives established through them.
The Committee will utilize a proactive approach to monitor trends, initiatives and developments in the specific risk categories as assigned by the Board of Trustees from time to time and approve strategies and directions to mitigate the likelihood or severity of events or conditions that could contribute to the potential occurrence of the situations described in the respective Risk Definitions for those assigned risk categories.
II. Duties and Responsibilities
The Committee will achieve its mandate through being responsible for the following:
With respect to advancement, including development and donor relations:
- Guiding the Board in its leadership of the development and maintenance of Queen’s philanthropic culture as an integral support of the University’s mission.
- Ensuring that a policy framework is in place that encourages philanthropy, is donor-focused and transparently communicates how fund raising and other advancement activities support the mission and strategic priorities of the University.
- Providing strategic guidance and oversight to advancement at the program level, leaving activities to the administration.
- Reviewing and approving for ratification by the Board long-term institutional fund raising and other advancement strategies to support the academic and research strategies of the University, and recommending annual financial targets for fund raising and other advancement programs to the Board.
- Monitoring and evaluating progress throughout the year in meeting fund raising and advancement financial targets and plans and reporting regularly to the Board on the impact, efficiency and efficacy of fund raising and other advancement programs.
With respect to brand, reputation and relationship management with external constituencies:
- Reviewing and recommending Board approval of policies that support communications, marketing and relationship development and management strategies that will enhance Queen’s identity and profile at the international, national, provincial and local levels.
- Providing strategic guidance and oversight to government and stakeholder relations strategies at the program level, leaving activities to the administration.
- Approving strategic communications or marketing themes to targeted audiences designed to enhance relationships, influence outcomes and advance the University’s interests.
- Monitoring the health of the Queen’s brand, and its reputation as measured objectively through development, communications, marketing and external relations measures.
- Liaising with the Audit and Risk Committee to identify and address policy gaps that create risks in the areas of brand health, reputation management, external relationships, development and donor relations.
The Principal, the Chancellor, the Rector, and the President of the Alumni Association shall be ex-officio members of the committee.
The Committee will be supported in its work by the Vice-Principal (Advancement), and the Vice-Principal (University Relations).
The Committee shall meet at least three times a year at a location and on a schedule as determined by the Committee from time to time. Normally, at least one of the meetings will be in-person ideally aligned with a Board of Trustees meeting.
|P. Deane||Ex Officio|
|M. Sinclair||Ex Officio|
|M. Wilson Trider||Ex Officio|
|R. Garcia||Ex Officio|
Chair: A. Holt
Vice-Chair: J. Stackhouse